Make the right strategic decisions

Do you know what drives value in your organisation and can you measure it? As much as 90% of your organisation’s value is wrapped up in a range of intangible assets. If you don’t have the tools to systematically measure your capability to build intangible assets, how do you know you are really making a difference?

Improve profitability

Stop wasting time and money on initiatives that don’t have a high yield and start delivering programmes that systematically increase profit in your organisation. We help you to understand what is driving profitability and what is not.

Remove blind spots

Having the right measures and insight to make strategic choices is vital. Yet significant blind spots still exist when making decisions about intangible assets. Brand Intellect has the tools to remove these blind spots and help you make more informed executive decisions.

Fast, low cost delivery

Our unique measurement tools, predictive analytics and rigorous performance methods are designed to deliver faster, lower cost change programmes. Complex issues affecting intangible asset performance are distilled with such pace and clarity that barriers between strategic and tactical decisions are eliminated.

We focus on

  • Performance assets

    Innovation

    Knowledge management

    Human capital

    Brand building

    Product & service design

    Demand management

    Customer relationship management

  • Structural assets

    Strategy

    Culture

    Relationships

    Organisation

    Process

    Information

    Technology